You and your business aren’t just going to exist in the digital world, you are living in the real world and as such you need to set real world goals.

Sending out the wrong signals
I held a seminar in May where a client talked to me about their business and their lack of success recruiting people through their platforms. I looked and everything worked fine technically but their failure was the message – they weren’t talking to the right audience as their messages were all wrong. So you need to tailor your messages to the audience you want to attract. Not digital just common sense.

Be realistic – start small and grow large
The giants of the UK economy didn’t start out that way they all started off small and grew slowly. This can be said of manufacturing or retail even Tescos started off as just another corner shop.

Walk before you can run
The old saying is true in real life and it’s true in the digital realm also – so don’t start off with a big all singing and dancing digital strategy if your not going to be able to keep it up. Keep it small and manageable.

We often spend more time online chatting to our friends than we do seeing them in person. The digital world has brought all of us closer and it can bring you closer to your customers to.

What are the right platforms for you?
The online world is full of simple website platforms which will suit your needs like simple free blogs, or if your needs are more complex there are massive scalable sites.

Remember start small and don’t over stretch your digital budget because everyone is talking at you about SEO and whizzy functionality.  I’ve also seen too many people sold sites that don’t even perform simple functions and I would hate for any of you to fall into that trap.

Now next time we really are going to be talking about the platforms, tools and methods that are going to suit your brand.